The BBC has announced the launch of BBC Radio Bradford – which will first air on Monday (December 7).
The new temporary output will go live on weekdays from 6.00am until 2.00pm and is tailored especially for the people of the district and their lives.
The breakfast show – between 6.00am and 10.00am – will be hosted by Rima Ahmed, while Sanchez Payne will fill the 10.00am-2.00pm slot.
Both presenters were discovered by the BBC – Rima through a talent search and Sanchez spotted hosting music events.
Programmes promise to prove a real celebration of Bradford, with its welcoming people and richly-diverse culture.
Local news bulletins will run on the hour to support audiences through the ongoing impact COVID-19 is continues to have on the Bradford and Keighley areas. The output is planned to continue until March 2021.
Last month, it was announced local BBC radio would be creating temporary local radio output for new locations in Bradford, Wolverhampton and Sunderland.
Chris Burns head of BBC audio and digital said: “Bradford is a unique and exciting city and we want to provide more localised content especially at this time.
“BBC Radio Bradford will provide sport and local news and information to help people make sense of what is happening where they live.”
Rima Ahmed said: “It is thrilling to be given the chance to present the Breakfast Show on BBC Radio Bradford.
“This has been a long time coming for the city and it is the listeners who will really own the show.
“We want to talk TO the people of Bradford – not just about the people of Bradford, as is so often the case.
“To be there when the city wakes up is going to be a real honour. I cannot wait to be your alarm clock, Bradford!”
Sanchez Payne added: “I am very excited to be a part of this journey of new beginnings and the birth of Radio Bradford which will represent such diversity, culture and history.
“I relish the opportunity to serve the Bradford community by sharing their stories, their voices, music, events and everything that makes the city so special.
“I aim to bring the passion, the pride and the energy this great city deserves.”
BBC Radio Bradford will be available weekdays between 6.00am and 2.00pm on medium-wave radio 774 kHz and online,